digital experiments

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Why Does UX Fail?

The GameUX Summit of 2022

Bungie held a game industry conference centering on user experience in the heart of Seattle on October 2022. Team lead Irena was tasked with delivering a talk providing a new edge and perspective on the topic of user experience in game development, and the topic was always salient from the get-go! Irena finally had the chance to communicate her years of experiencing the failings of poorly executed UX within the pillars of game development. We set to work to explain just why, UX fails from time to time.