Levelling Up UX at SciPlay - Jackpot Party
Jackpot Party
Sciplay is known for developing and publishing both mobile and web-based social casino games. They simulate the experience of interacting with casino slot machines as well as virtual versions of poker, blackjack, bingo and more. We were brought on as external consultants for their largest title, Jackpot Party Social Casino and Goldfish.
THE PROBLEM
The client’’s need was simple on paper. They needed to employ UX in their practices, but were unaware of how this could be accomplished or how this could aid them reach their players. Before we could implement solutions, we needed to understand the issues the team faced, agree with the client on said issues, and aid in upskilling their team for organizational improvements.
THE GOAL
In order to further contextualise the problem, DXP sought to organise interviews of members of the Jackpot Party team spanning across several disciplines. The idea was to understand the problem state from every possible angle, as the critical issue can often manifest in every department in a slightly different way. The next thing was to collect, synthesise and process to screen the information back to the Jackpot team in the form of retrospectives.
User Interviews with key members of each department.
Collect, Analyse & Synthesise.
Retrospective Workshops with Jackpot Party.
Collect, Analyse & Productise.
Once the issues have been scored from the retrospective, DXP worked on quantifying and synthesising this data into digestible and actionable items. Our team productised these findings into deep dive educational decks that mean to serve as reports for the organisation, highlighting important and strategic UX solutions to upskill the client’s teams.
The educational deck contained management tips on existing work flows in order to ease UX change into the teams.
We kept the tone fresh and full of existing brand flavour in order to make the information digestible as well as actionable.
Empathy Maps were introduced as part of an effort to help the teams integrate UX tools in their daily work life.
Using these empathy maps we demonstrate application by persona creation. We also applied the persona’s perspective to a user engagement and conversion flowchart, thus helping the team visualise their own processes better.
DXP also identified and prioritised key organisational and UX oriented issues plaguing the team’s ability to work efficiently on tasks and with each other.
TAKEAWAYS
This project was sustained evidence that involving the end-users (in this case, the client’s teams) throughout the solution process yields significant benefits. By actively engaging employees in the design and implementation stages, their insights and perspectives contribute to more accurate problem-solving and solution development. Involving end-users not only fosters a sense of ownership but also increases the likelihood of successful adoption and long-term engagement.