Build it right. Launch it loud.
Digital Experiments is your distribution hack. We map your market before you draw your first pixel, so deep research shapes the product, not just the launch. We shipped UX on Valorant, World of Warcraft, and Monopoly Go, and built REALTOR.com and Hollywood Stock Exchange. Now we embed in your team within days.
Clients
Why it matters
UX gets bolted on way too late.
So does the launch plan. We embed early — when a fix still costs a sprint, not a relaunch.
What we do
Track A — Product & UX
Senior hands this sprint. In your team within days, in your Figma files the same week.
02Senior thinking that sets direction before a single screen is drawn.
03A senior teardown of what's hurting players and customers, why it hurts, and what to fix first.
04We level up the team you already have, and leave it stronger than we found it.
Track B — Brand & GTM
Deep market research before the first pixel: who's buying, who you're up against, and where the open lane is.
06Positioning, messaging, channels, and a launch plan your whole team can run.
07A brand worth remembering, and the campaigns, content, and creative that earn the click, the install, or the cart.
08Fast, art-directed sites and stores built to convert, not just to look the part.
02 — Work highlights
Embedded UX & UI
Crunch-timeline features and no UX bandwidth to spare. We embedded within 24 hours and shipped working Figma files in days — skills, inventory, and event onboarding, redesigned inside their sprint cadence.
Battle Screen Design
Corporate espionage with anime wackiness — a real-time card-builder with multiplayer. We brought AAA know-how to an indie mobile title, evolving a dense battle screen into something legible and fun.
Inscription Interface
An entirely new system for an established world. We took Inscription from a rough design doc to a shipped, fully-animated interface — a summoning-circle motif of glyphs, slots, and glowing geometry that felt native to WoW without confusing veteran players.
Fast Travel & Systems
38 Studios' ambitious open-world MMO. We designed the 'Mana Streamers' fast-travel system and a crafting prototype the engineers could build against — systems thinking that outlived the studio.
From the portfolio
Irena was Chief Creative Officer at DuoFun Studios, driving creative direction on Chief Puzzle Officer — a real-time Match-3 PVP RPG card game. We brought AAA UX rigor to a dense indie battle screen.
03 — About
Most strategists hand you a deck and disappear. We write the market map and the GTM plan, then open Figma and build it with your team: the product, the brand, the site, the store. Twenty-five years of senior judgment, and none of it stays on a slide.
